01 / DEFINE THE OFFER
Give your expertise a specific job.
Choose who it helps, what they’re hiring you to do, what they receive, and where the work stops.
The $17 offer and pricing kit
“Can I pick
your brain?”
Put a price
on that.™
People already ask for your help. Turn one thing you know into an offer you can explain, a starting price you can justify, and an ask you’re ready to make.
Okay, let’s put a price on it. $17 ↗One payment · PDF download · Self-guided · All sales are final.
Put a Price on That.™ · Your Bankable Brain™
Get a taste of my brain for $17. Yours has earning potential, too.
You probably already have a starting point.
They ask for your help.
Then comes the money part.
You can do the work. Deciding what belongs in the offer, how much time it takes, and what to charge can leave you staring at an unsent message.
Bring one real idea to this workbook: a workshop, an advisory session, a service, or another paid use for your expertise.
“Could you help me do what you did?”
“What would you charge for that?”
“Can we just add one more thing?”
“That’s more than I expected.”
Inside Put a Price on That.™
Do the math. Name your price.
Know what to say next.
A 12-page fillable PDF workbook with worked examples, pricing prompts, and practical language for your next buyer conversation. Download the PDF, work through one offer, and save your answers.
02 / COUNT THE WHOLE JOB
Your prep time belongs in the price.
Account for preparation, delivery, revisions, follow-up, and costs. Use worked examples to calculate a starting point.
03 / CHOOSE THE SCOPE
Have a smaller paid option ready.
Compare the full engagement with a smaller version. Decide what changes when the budget changes.
04 / MAKE THE ASK
Use words you can actually say.
Work through budget questions, requests for extra work, and the conversation after you send your price.
A sample of the thinking
That one-hour session has a whole job attached.
Preparation, delivery, and follow-up all take time. Seeing the full commitment helps you choose a price and protect the scope.
The workbook gives you examples and formulas to apply to your own offer. You enter your numbers and do the calculations.
Illustrative example
2 hours preparing
1 hour delivering
1 hour following up
4 hours × $150 = $600
+ $50 in costs = $650
+ $50 in costs = $650
A cost-and-time starting point. Buyer demand, the result, and the scope still matter. These sample numbers are not an earnings forecast or a recommended price for every offer.
Meet the brain behind it
I’ve put my expertise
to work in a lot of ways.
I’m Kristi Straw, a former banking and wealth management executive and the founder of Lighthouse Leadership Consultants™. My work includes executive advisory, commercial strategy, paid workshops, and practical tools people can apply to their own expertise.
This workbook helps you work through an early decision behind paid expertise: what someone can hire you to do and what you’ll charge.
Your next useful move
Bring one idea. Leave yourself a usable first offer.
- A buyer and a defined scope.
- A starting price with reasoning behind it.
- A smaller option if the full scope doesn’t fit.
- Language for your next sales conversation.
One fillable PDF workbook. Personal review, calls, and implementation are separate services.
A few things before you buy
Here’s how it works.
What exactly am I buying?
You receive one 12-page fillable PDF workbook. It includes worked pricing examples, prompts for defining scope, and language for buyer conversations. You can complete the workbook digitally or print it.
How do I get it and fill it in?
Your confirmation page and delivery email link directly to the PDF. Download it, open it in a PDF reader that supports fillable forms, and save your answers. You can also print it and write by hand. The calculations are examples and formulas, not an automatic calculator.
Do I need an established business?
You need one skill or idea you want to explore as paid work. You can use this for a first offer, work alongside your current role, or a new offer in your existing business.
Does this include a call with Kristi?
This is a self-guided kit. Calls, personal feedback, and private mentorship are separate paid services.
What’s the optional AMPLIFIED™ add-on?
At checkout, you can add AMPLIFIED™ for $27. It gives you messaging tools, PDFs, audio, and a 14-day Sales Sprint to help put your expertise into words people can act on. Both products total $44. Already own AMPLIFIED™? Skip the add-on.
Do I need to take a quiz first?
No. If you already know that scope and price are your next decision, you can purchase the kit directly. If you are still choosing a direction, start with the free Your Bankable Brain™ diagnostic.
What’s the refund policy?
All sales are final.
Your Bankable Brain™
You know how to do something.
Let’s put a price on it.
Start with the thing people already ask you about.
My brain has bills. Get it for $17 ↗One payment · Fillable PDF workbook · Optional $27 AMPLIFIED™ add-on